---
title: About Sureline | WOSB, SDVOSB, DVBE Certified CA Company
description: "Sureline is a Black woman-led, veteran-owned California training company, certified as a WOSB, SDVOSB, and DVBE, and BSIS-approved (ATG #2994)."
image: https://www.surelinetraining.com/hubfs/Screenshot%202026-06-30%20at%208.36.32%20PM-1.png
---

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## About Sureline Training & Compliance

Sureline Training & Compliance is a training and development organization that equips public-facing professionals with practical tools for navigating high-emotion, high-stress, and safety-sensitive encounters with greater awareness, confidence, and sound judgment.

Our interactive, in-person training prepares participants to recognize changing conditions, communicate clearly, manage expectations, maintain appropriate boundaries, and make thoughtful response decisions while protecting human dignity and safety. Training is reinforced through realistic scenarios, guided practice, role-play, and memorable tools participants can confidently apply in the workplace.

Sureline Training & Compliance is a service line of Sureline Security Services, Inc. We are also a California Bureau of Security and Investigative Services-approved Training Organization, ATG #2994, providing required instruction and continuing education for California security professionals. Sureline additionally provides workplace violence prevention training and plan development, security training-file and compliance support, policy and procedure development, and operational guidance for California Private Patrol Operators and Proprietary Security Employers.

 

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## Our Mission

Our mission is to equip public-facing professionals with practical, memorable tools for navigating difficult conversations and high-emotion encounters while maintaining professional judgment, appropriate boundaries, personal safety, and respect for the people they serve.

Through trauma-informed, non-tactical instruction and interactive learning, we prepare participants to respond with greater awareness and intention, recognize when circumstances are changing, and work toward safer, more constructive outcomes whenever possible.

[Request a Training or Consultation](https://41xplp.share-na2.hsforms.com/2IyqhC3lHT2-75BtlPnP3CQ)

## Certified. Accredited. Prepared to Serve.

Sureline brings recognized state and federal certifications, regulatory training approval, and accredited-business credibility to every client engagement.

### California Credentials

- CA Bureau of Security and Investigative Services-Approved Training Group — **ATG #2994**
- Certified CA Small Business
- Certified CA Microbusiness
- Certified CA Disabled Veteran Business Enterprise

### Federal Certifications

- SBA-certified Woman-Owned Small Business
- SBA-certified Service-Disabled Veteran-Owned Small Business

### Business Accreditation

Better Business Bureau Accredited Business with an **A rating**

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# The Foundation of Our Training

Sureline’s training combines trauma-informed principles, established de-escalation strategies, real-world professional experience, and interactive learning. These elements form the foundation of practical instruction designed for the realities of public-facing work.

### Research-Informed Principles

Our programs incorporate trauma-informed techniques and principles informed by widely respected research. Participants learn to recognize observable behavior, remain aware of changing circumstances, communicate without unnecessary judgment or assumptions, and consider both human dignity and safety when making response decisions.

### Real-World Experience

Our approach is informed by experience spanning military service, private security, business ownership, elected public office, governance, policy development, community service, human services, and public-safety accountability. These experiences help us connect training principles to the realities professionals face while serving the public.

### Practical Application

Training is reinforced through facilitated discussion, realistic workplace scenarios, guided practice, role-play, and memorable tools participants can confidently apply in their work. At the center of this instruction is the **S.U.R.E. Standard™**, Sureline’s proprietary, people- and safety-centered framework for navigating challenging human interactions with greater awareness, consistency, and sound judgment.

## A Perspective Grounded in Culture, Service & Experience

Sureline is proudly Black-owned, woman-owned, and veteran-owned. Our perspective is informed by more than two decades of experience spanning military service, private security, business ownership, elected public office, governance, policy development, community service, human services, and public-safety accountability.

These experiences shape how we understand communication, culture, perception, authority, bias, and human behavior—particularly during stressful, unfamiliar, or emotionally charged situations. We recognize that people do not enter interactions as blank slates. Personal history, culture, stress, previous experiences, and assumptions can influence both behavior and the way behavior is interpreted.

Our training helps participants recognize those influences while remaining focused on observable behavior, professional responsibilities, appropriate boundaries, and safety. This perspective supports thoughtful decision-making, respectful communication, and more constructive responses during challenging human interactions.

![Eleassia Davis, CEO, Lead Instructor](https://www.surelinetraining.com/hubfs/ELD%20Headshot.jpg "Eleassia Davis, CEO, Lead Instructor")

**Eleassia Davis | Lead Instructor**

![Rodney Davis | BSIS-Approved Instructor](https://www.surelinetraining.com/hubfs/RDS%20Headshot.jpg "Rodney Davis | BSIS-Approved Instructor")

**Rodney Davis | Instructor**

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## **The S.U.R.E. Standard™**

The **S.U.R.E. Standard™** is Sureline’s proprietary, people- and safety-centered framework for navigating challenging human interactions with greater awareness, consistency, and sound judgment.

The framework prepares participants to assess for safety, engage without bias, communicate with professionalism and respect, maintain appropriate boundaries, exercise empathy, and recognize when circumstances require a different response. It provides a practical structure participants can remember and adapt to their responsibilities, workplace policies, and the situation in front of them.

Through facilitated instruction, interactive learning, realistic scenarios, guided practice, and role-play, participants learn to apply the S.U.R.E. Standard™ during difficult interactions to help reduce tension and work toward safer, more constructive outcomes.

 

 

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#### People First. Safety Always.™

We believe human dignity and safety are not competing priorities. Our training prepares professionals to see the person while assessing the situation, communicate with respect, maintain appropriate boundaries, and work toward safer, more constructive outcomes whenever possible.

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> **Disclaimer:** Sureline provides professional training and consulting services only. We do not provide legal advice, guarantee regulatory or licensing outcomes, or guarantee specific training results.

© 2026 Sureline Training & Compliance is a service line of Sureline Security Services, Inc.

| CA BSIS **ATG #2994 | All rights reserved.** |**Phone:** 916-540-9036 

**Email:** [info@surelinetraining.com](mailto:info@surelinetraining.com)

 

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